2024 is here. How to keep your plan alive and relevant.

March 13, 2024
4 min

So in 2023 you took the time and effort to plan for 2024. You did all the right things to come up with a plan that was accurate and had buy-in from you executives and your teams. Congratulations!

But now what? As 2024 kicks off and “actuals” start replacing “forecasts” and “budgets” what happens to your plan?

Just as important as making the plan, is adapting the plan and keeping it relevant as business conditions and performance changes. Here are five ways to ensure your plan is alive and continues to guide your business.


From the frontline to the boardroom.

In the dynamic landscape of business, connectivity is paramount—from the frontline to the boardroom. Successful organizations recognize the critical need to align strategic, financial, and operational plans seamlessly. To achieve this synergy, it is essential to ensure that everyone within the organization comprehends the financial targets set forth. Regular reviews of financial performance play a pivotal role in this process, with a dedicated focus on extracting meaningful insights and implementing necessary corrective actions. Beyond the confines of offices and conference rooms, spending time with the various facets of the business becomes a strategic imperative, fostering a deeper understanding of its intricacies and enabling informed decision-making at every level. This holistic approach to connectivity not only strengthens internal cohesion but also positions the organization for sustained success in today's ever-evolving business landscape.

  • Ensure the strategic, financial, and operational plans are aligned
  • Ensure everyone understands financial targets
  • Conduct regular reviews of financials, focusing on insights and corrective actions
  • Spend time with the business


Planning together, not in silos.

Fostering a collaborative ethos is integral to effective planning, emphasizing the importance of joint efforts rather than isolated silos. In this approach, it is crucial to always bear in mind that the business itself is the ultimate customer, necessitating a strategic alignment of goals and initiatives. Achieving consensus involves ensuring that the entire organization embraces and invests in the proposed numerical targets. Implementation of tools that facilitate seamless collaboration across various departments becomes a cornerstone, breaking down barriers and promoting shared insights. Furthermore, a comprehensive understanding of how the business operates at its core is indispensable, providing the foundation for informed decision-making and reinforcing the collaborative spirit essential for sustained success in today's interconnected and dynamic business environment.

  • Remember the business is your customer
  • Ensure the business buys into the numbers
  • Implement tools that support easy collaboration across the org.
  • Deeply understand how the business operates


Model business dynamics, not static  rows and columns.

Adopting an agile mindset in business necessitates a departure from static rows and columns, urging a shift towards modeling dynamic business dynamics. Key to this approach is the construction of forecasting models that are inherently flexible and adaptable, enabling organizations to navigate the unpredictable terrain of the market. Regular updates to forecasts become a cornerstone in this agile methodology, ensuring that decision-makers are equipped with the most current and relevant information. Additionally, the incorporation of scenario planning throughout the forecasting process adds a layer of strategic resilience, allowing organizations to proactively respond to potential changes in the business landscape. A commitment to regular what-if analysis further reinforces the adaptability of the business model, empowering it to thrive in the face of uncertainty and evolving market conditions.

  • Build flexible and adaptable forecasting models
  • Update forecasts regularly
  • Incorporate scenario planning throughout the process
  • Incorporate regular what-if analysis


Future-proofing for tomorrow’s growth.

Embracing scalability involves a proactive approach to future-proofing for tomorrow's growth. This begins by strategically leveraging the most fitting technology, ensuring that it aligns seamlessly with the organization's evolving needs. Regular reviews of processes become essential in this pursuit, allowing for timely adjustments and optimizations that accommodate increased demands and shifting landscapes. Automation, where feasible, plays a pivotal role in enhancing scalability, streamlining operations and freeing up resources for more strategic endeavors. A crucial aspect of this strategy involves aligning data definitions and key metrics uniformly across the organization, fostering a cohesive and standardized approach that facilitates efficient communication and decision-making. Through these measures, an organization not only prepares itself for the challenges of growth but also establishes a resilient foundation capable of adapting to the ever-changing demands of the future.

  • Leverage ‘the right’ technology 
  • Review processes regularly
  • Automate processes when possible with technology
  • Align data definitions and key metrics across the organization


Can’t improve what you don’t measure.

The principle of measurability underscores the importance of quantifiable metrics in driving improvement. It is an axiom that one cannot enhance what is not measured, thus organizations are encouraged to establish and meticulously track Key Performance Indicators (KPIs). Crucial to the effectiveness of this approach is ensuring that everyone within the organization comprehends the drivers behind these KPIs, fostering a shared understanding of the strategic objectives. By instilling accountability and recognition mechanisms, organizations create a culture where individuals are motivated to contribute to the achievement of these performance metrics. Measurable outcomes not only serve as benchmarks but also act as influential drivers behind informed decisions and purposeful actions, aligning the collective efforts of the organization towards continuous improvement and overarching goals.

  • Establish and track KPIs
  • Make sure everyone understands KPI drivers
  • Ensure accountability and recognition
  • Drive decisions and actions

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