By function · Marketing
Plan spend by channel and tie every dollar to pipeline.
Build a marketing plan that connects budget to pipeline contribution. Allocate spend across channels and campaigns, and re-forecast as performance comes in.
The challenge
What gets in the way today
The patterns we hear most from teams running this plan in spreadsheets or legacy tools.
- Channel budgets disconnected from the pipeline they should generate
- Reallocating spend mid-quarter without losing the original plan
- Campaign-level detail that never rolls up cleanly
- Marketing and finance working from different numbers
How Finicast helps
The same platform, shaped to your plan
Spend by channel
Allocate budget across channel, campaign, region, and time, with full roll-up and drill-down.
Pipeline contribution
Model funnel conversion to translate spend into expected pipeline and influenced revenue.
Re-forecast on a branch
Test a reallocation as a branch, compare to the committed plan, and merge when it's agreed.
Models you can build
- Channel & campaign budget
- Funnel & conversion model
- Pipeline contribution
- Marketing ROI and efficiency
Pipeline = Spend[Channel, Month] / CPL[Channel] * Conversion[Channel] * ACVDecisions for Marketing
From this plan to your next decision.
Ask Cast to reallocate spend toward the best-performing channels and see the pipeline impact as a reviewable branch before it lands.
See how the platform worksSee the decisions in your own numbers.
Bring one plan you run today to a 30-minute working session. We'll connect it, surface the decisions Finicast recommends, and show you exactly how each one stays reviewable.